You’re a comedian. How did comedy and futurology first intersect in your life?
I realised if I cared about communicating this stuff I had to find a way to reach anyone, because this stuff will affect everyone. I believe as many people as possible need to be informed so we can get more of our choices right. I thought the best way for me to learn communicating to all-comers was stand-up.
My first gig was upstairs at the Sheepwalk Inn in Leytonstone to an audience of thirty hard-drinking East Londoners. I did jokes about Einstein. The good news was everyone laughed. The bad news was they asked me back and I only had one pair of dark trousers.
Stand-up is just one part of what I do. The book is another. And the two companies I’ve set up since I decided what to do with my life (Flow Associates and ReAgency) also have learning and communication at their core.